Kings
work regularly with John Stanley, the retail guru who was impressed with the
successful implementation. John invited me to write this article for his Retail
Community Website
If you are considering investing in a Point of Sale system you may find reading
this article to be of benefit.
All too often, businesses are
disappointed with the systems they have installed. Some take years to recover
from cultural problems they have created in the process. Changing bad
habits is one of the most difficult tasks many businesses face. In this article
I aim to share with you the essential information that will allow you to make
an appropriate purchase, ensuring you get a good return on your investment and
not a white elephant.
I will first introduce you to How Univex works with customers. Next I will provide some
guidelines for selecting the right system to help you
make the right decision for your individual business. This section includes Three key principles to bear in mind when making an
appropriate purchase a
nd The nitty gritty which gives a brief
overview of the available alternatives. Finally I will provide details on Univex
Botanica the specialised
nursery business management system we have developed.
How Univex works with customers
Univex is known for creating great outcomes
for our customers. We start out not by 'selling' systems to our prospective customers. Rather, we prefer
to personally introduce them to our existing customers, and their businesses. This
gives them the opportunity to see our system in action for themselves, and get
feedback from real users. In addition, as we travel between the different
enterprises, we have an opportunity to discuss their needs and to gain an
understanding of what they would like their proposed systems to do for them. We believe that such an understanding is the
foundation of all mutually satisfactory business relationships.
Univex is
known for creating great outcomes
As all of our customers will tell you, Univex has been
successful at delivering systems that work well for them. These contrast
sharply with run-of-the-mill systems
that require the business to work for the system. We provide much more than POS
systems, or accounting systems. We provide a highly customisable business
management system, tailored to the specific requirements of the particular
business.
Our
customers are all very different and run enterprises turning over between 100K
and 100M annually. These include single premises-based businesses, as well as
those running multiple branches across a number of states with a head office.
The one thing they all have in common is that they like their Univex Systems
and the support we offer them.
Selecting the right system
Three
key principles
Based
on my experience in this area, there are three key guiding principles that I
believe are important when considering a POS computer system for your business:
1. The
primary concern and motivation of all prospective POS purchasers should be an enhanced
customer experience.
2. Cost
must not be the primary consideration provided one has
identified a measurable benefit that will outweigh the initial and
ongoing costs.
3. A
business should have a system in place to measure the benefits of
installing a new POS system.
I
am open to further discussion on these. For now, I will briefly expand upon the three principles.
1. Enhanced
customer experience
When thinking about purchasing a new
POS system, improved GP, better inventory control, and greater efficiencies, are
all noble business goals. However, the primary concern and motivation should be
an enhanced customer experience. Let me explain.
The primary function of every employee in
any business is to create and maintain customers! This is as close to
an axiom in business management as one can get. My first principle is merely a logical
progression of th
is.
If the result is customer neutral, the very
least that this represents is a missed opportunity!
If the result of installing a POS
system becomes the opposite of an enhanced customer experience, the outcome
could be detrimental to the business. If the result is customer neutral, the
very least that this represents is a missed opportunity! The larger the
expenditure and training effort, the greater the opportunity that has been
missed if the result is less than a greatly enhanced customer experience!
Like any other expenditure and effort
in the business, the result should translate to more
customers, more sales, and greater profits. When adding a new shelf we
should ensure it does not merely hold up merchandise, but was actually designed
to display signs and prices to create an enhanced customer experience. This principle should extend to everything we do.
Enhancing customer experience is everyone's
responsibility
When accurate stock counts are merely
an accounting function, it is the responsibility of an accountant, a buyer and
perhaps a couple of employees who look after it. When accurate stock counts are
there to enhance the customer's experience, it becomes everyone's responsibility. Because problems are nipped at the source, the result is a more accurate stock
count, with what appears to be a lesser effort.
The emphasis on enhancing the customer
experience provides a compass-bearing for everyone to head towards - a shining
navigation marker, to create a positive cultural change. This helps focus all
those employed in business services on the fact that their job is to provide service
to the business - whose job is to provide service to the customers?ΔΆ
2. Cost
must not be the primary consideration
I am not suggesting a blank cheque
approach here. Provided one has identified a
measurable benefit that will outweigh costs, I am merely suggesting that: What will it do for me? is a better question than: How much is it? Our aim should not be
to merely spend less, but to enhance profits by spending less than we earn.
An
'expensive' POS may increase sales and profits while a 'cheap' POS may be sales
neutral and actually decrease profits. Which is really the more expensive POS?
Small increases in sales, and GP, will more than pay for a very good POS
system. What is important is that these potential increases are
identified in advance and that success in achieving them can be monitored.
Performance
is always the key
All too often however, when management
does not understand their purchase they look at price for comfort. One would
not make other critical business purchases purely on price. The cheapest
forklift or truck will not enhance your business
simply because it is cheap. Performance is always the key.
3. A
system to measure the benefits
Every business requires planning and
systems. If a business does not have a system in place to measure the benefits
of introducing a new POS system, the business is not ready to take on a
computerised system. The two systems need not be far behind each other, but the
management system must go in first.
Before you make your purchase, ensure
that you have the planning and controls in place so that you can not only
succeed but also measure your success. This will highlight many other facts
about your business that will help you move forward with confidence at a
greater speed. The benefit of having a business
mentor or a visionary navigator or at least a cartographer cannot be
over-emphasised. More than any other professional help this is important for
assisting one to find one's bearings and direction. This website is run by an
organisation which can offer you the best in setting the right course and managing
your progress along that journey. The very least that you should be doing is
availing yourself of the services offered here and find out what you can
achieve.
The nitty gritty
And
now to business! You have decided to get a POS system for all the right
reasons; the system should pay for itself several times over; and you have the
controls in place to monitor its success. How do you select the right system?
What does the right system look like?
How well does your system provider understand your business?
When
making a decision as to what is best for your business, some of the things you
need to think about are "What compromises are you willing to make?" and "How
well does your system provider understand your business?"
We
can start by saying that all systems look alike, at least to the outside
observer. This is because they all utilise similar hardware: Scanners, cash
drawers, receipt printers, LCD screens etc., all look alike. There are a number
of differences though. Surprisingly the price is not the same unless the items
are identical. POS companies will try and sell you the hardware that their
systems run best on. They test the various offerings from hardware vendors and
pick those components and combinations of components that work best with each other
and the PC combination that works best with their software. Whilst hardware
selection is not critical to the outcome, it would be wise, once the software
has been selected, to at least seriously consider the vendors' recommendations.
There
are different types of software packages available:
- Very low
cost shrink-wrapped ones which best suit DIY candidates;
- Accountant
type packages that impose a system on a business; and
- Business-oriented
tailored packages that are very efficient.
So
which of these is likely to be best for your business?
One-Size-Fits-All is not comfortable for most!
The low cost shrink-wrap packages
have their place in the market. They are certainly superior to having no system
at all!
The accountant type packages also
have their place. These fill a need created by people who like to have the same
system they learnt on when they left school. They are, however, the business
equipment version of One-Size-Fits-All. Unfortunately not everyone is
comfortable with the fit. Those for whom the fit is perfect love it. All the
others end up working for their systems and discover on a daily basis the many
ways it does not fit their size.
However, no two businesses are
alike. Therefore solutions that work 'out of the box' are unlikely to fully satisfy the complex requirements
of most enterprises. Generally spea
king, the business-oriented, tailored
packages are likely to provide greatest satisfaction to the majority of
customers. This specialised tailoring is one of the strengths of the Univex
range of business systems.
Specialised business
management system for nurseries - Univex Botanica
Univex Botanica
Our
specialised computer business system for nurseries, Univex Botanica is a system designed to provide an enhanced customer
experience. Easy to learn and operate, it is a system that truly works for the
business, instead of the other way round, as our customers will gladly
attest.
A contributing member of the sales team
By
turning our system into a contributing member of the sales team, through competent use
of the database, smart logic, data capture, and scanning technology, we ensure
better, practical, every day results:
- Ours is
the only system that encourages ordinary members of the public to come
back. All other systems tackle the 'wrong guys' - those who are
already loyal customers. Whilst we ensure that members of our various
loyalty clubs are well catered for, we
pay special attention to capturing that 90% of foot traffic all other
systems ignore!
- Our
largest and best-organised customer, who had a good system before they had
Univex Botanica installed (and were therefore able to monitor this),
improved their GP by 2% in the first year!
- Univex
Botanica offers the ability to create weatherproof signage instantly, with
a minimum of fuss, and without the need for labour-intensive lamination.
- Our
systems create How to Guides.
- We have demonstrably the best, most cost-efficient label printing methodology.
- Our POS
systems incorporate excellent retail methodology.
- We offer
paperless purchasing.
- Two optional time and attendance systems are integrated into Univex Botanica.
- We have
integrated web technology that saves thousands of dollars in labour.
- We have
integrated catalogue production technology that saves thousands of dollars
in labour.
Unique individualised benefits
- Along with benefiting from the same standard basic
features, improving their sales and GP figures, as well as their overall
efficiency, each of our customers gets some additional unique benefits
from our systems! No two businesses are alike and our customers prove this
by deriving many unique individualised benefits from the systems.
These are just a few of the
numerous areas we have explored together with many of our customers, to produce
a customer-friendly, highly efficient, labour-saving system.
As well as the above, we offer
our software on a 12-month sale or return basis to all new customers. We have
never had one sent back! We also offer interest free rentals of all systems.
In this article I have explained
how Univex works with customers and described some of the important principles
to consider in making a POS purchase. I have also detailed our Univex Botanica
nursery business system. Now I will quickly sum up and extend an invitation for
you to meet with us:
Every business requires planning
and a One-Size-Fits-All approach isn't always the right approach. At Univex we
offer a range of solutions that can work harder for you. This means higher
customer satisfaction and increased sales for your business. Univex does not
compromise on quality, so you can be assured your system will work hard for you
- not the other way around. We do not spruik or pitch our systems;
instead we invite those who enquire about them to speak with our existing
customers. See what Univex has done for others and then ask what it can do for
you.
We look forward to meeting
with you!
David M. Abouav
Executive
Chairman
The
Univex Group
http://www.univexbotanica.com
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